Synthesis, Inc. - Synthesis, Inc. - Administrative Support for Creative People

68% of our calls go to voice mail – whether we are calling colleagues, clients or prospects. It’s tough to get anyone to pick up the phone and interact; in fact, some consider outbound calls to be ‘interruption’ marketing and avoid that avenue altogether.

Yet, Boomers do not respond to unsolicited email marketing.

So what’s the solution? Well, consider the age demographic of your target market. Who has the money to spend? And what’s the best way to get an appointment?

If your demographic is the Top Dog or Senior Level Management of a corporation, old school prevails. Letters of introduction, followed by phone calls continue to remain the best sales approach to busy top-line executives. Even start-up entrepreneurs appreciate the voice-to-voice connection. But outbound calling requires preparation:

When you get voice mail, to spark a return call, you must leave a message that is compelling and gives the listener a reason to return the call (in less than 30 seconds).

When you encounter a gatekeeper on the phone, you need to know the language to effectively ask for the decision maker.

When the decision maker answers, you must be primed with targeted knowledge of their company, your product and the desired outcome.

If it were easy, no one would have call reluctance.
All it takes is time, talent and consistency. Synthesis can provide all three!

Our Synthesis Outbound Call Talent – Two businesswomen who know how to bridge the gatekeeper, represent your brand in the most professional manner and have a true love for customer contact – can be put to work for your company with no long term contracts or commission obligation.

Because our service is ‘boutique’ we only serve one industry per geographical area. If your competition approaches us first, we’ll be doing our best…for them. Contact us and we’ll go to work for you!