Synthesis, Inc. - Synthesis, Inc. - Administrative Support for Creative People
Success Tips
Here to Serve
Consultants focus on strategy, the big picture, giving your business a global perspective.
Synthesis actually handles the work that results from this strategy!
Synthesis Core Services
ACT! Training - All Versions!
Do you have access to the #1 Contact Management Program in America but can't make it sing?
We can! We have used ACT! since its 2nd ACT! version and credit this program with growing our business exponentially over the years.
Why? It is more than a Rolodex®! It’s a powerful sales tool that allows you to do so much more!
Accounting Services
QuickBooks & Peachtree
Set-Up and Training
Affordable bookkeeping systems such as the two mentioned above will put you in touch with the nuts and bolts of your business. Know where your money is with accurate, concise, readable reports that reflect your specific business categories and requirements.
Sales & Marketing Support
At Synthesis, we believe in high-activity selling. For more than 12 years Gary Rogoff has asked our team to complete a minimum of 100 sales activities per week per person, 
with at least 25 of those activities involving current clients.
This is the only way we know to intentionally grow our business: by consistently ‘casting the net’. It involves email and letter introduction, follow-up phone calls, face-to-face meetings, proposals and eventually – closing the deal!
68% of our calls go to voice mail – whether we are calling colleagues, clients or prospects. It’s tough to get anyone to pick up the phone and interact; in fact, some consider outbound calls to be ‘interruption’ marketing and avoid that avenue altogether.
Yet, Boomers do not respond to unsolicited email marketing.
So what’s the solution? Well, consider the age demographic of your target market. Who has the money to spend? And what’s the best way to get an appointment?
If your demographic is the Top Dog or Senior Level Management of a corporation, old school prevails. Letters of introduction, followed by phone calls continue to remain the best sales approach to busy top-line executives. Even start-up entrepreneurs appreciate the voice-to-voice connection. But outbound calling requires preparation:
SEA’s: Synthesis Executive Assistants
Pro-active professionals working consistently on your behalf with one objective in mind:
business growth through administrative, marketing & database management.
It’s your business - Synthesized.
Why do you need a Synthesis Executive Assistant (SEA)?
When you hire an administrative person or a temp to assist with secretarial tasks, there’s a sense of “I need to offload some of this stuff, but I am not even sure the best way to handle the work I am offloading.” There’s also a feeling of urgency, “I’m spending the money, I need to keep her busy!”
Barbara Rogoff, president of Synthesis, Inc. spent twenty years in corporate acting as right-hand to three CEO’s before launching her business in 1994. Synthesis is known for providing ‘left-brain’ support for right-brain, creative thinkers. Julie Fronenberger, manager of Synthesis, Inc, has worked side-by-side with entrepreneurs for more than thirty years, juggling thousands of details with ease. Together they are pooling their talents, plus tapping the talents of several Synthesis subcontractors, for your benefit.
What can an SEA do for you? Choose from any of the following services:
Professional Website Design
Synthesis, Inc. is proud to offer an affordable and easy way to launch or update your web presence. These sites are professionally designed, engineered to expand with your business.
Most likely you have a web-presence; you are a seasoned professional who is incredibly busy yet still working within a budget. You are concerned about web contracts and subscription fees, feel tethered to your host, unable to make simple changes or edit content. Maybe your current site does not have a blog or contact form? Do you hesitate to give out your web address? Or do you always give an excuse about it being a 'work in progress'?
About Synthesis
Synthesis Services
Articles & Tips
Media & Downloads
ACT! Training
Do you have access to the #1 Contact Management Program in America but can't make it sing?
We can! We have used ACT! since its 2nd ACT! version and credit this program with growing our business exponentially over the years.
Accounting Services
Know where your money is with accurate, concise, readable reports that reflect your specific business categories and requirements.
Allow us to organize a simple yet effective financial system.
Sales & Marketing Support
Consultants are excellent at helping teams coordinate their efforts so everyone in the company is heading in the same direction.
It's the implementation of that strategy - the consistent 'doing-ness' of sales - where Synthesis provides support.