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Who We Are

Barbara RogoffBarbara Rogoff opened the doors of Synthesis in 1994 with one client and a great idea: give high-touch detailed service with integrity and consistency.  After spending 20+ years as right-hand to four different CEOs, Barbara learned the importance of organization and keeping a sense of humor!

Building a business by organizing office space, database systems and financial systems, Barbara became a devout ACT! Maniac.  Barbara credits this program for growing her business three-fold per year for the past twelve years and now travels the country training sales teams how to increase performance and sales by using ACT!  to the max!

In 2001 Barbara introduced her ACT! E-Course, Get Your ACT! Together & Sell!™ - an interactive, self-study program.  Industries diverse as office maintenance franchises to national insurance agencies to publishing companies have benefited from this E-Course and its CD-ROM companion. In 2006, Barbara launched the 5-Touch Point Marketing System™ and remote ACT! Training: InterACT!-ing™.

An ordained minister with a degree in business and a Masters of Divinity, Barbara offers advanced ACT! training as well as any level of training in Peachtree & QuickBooks.

Gary RogoffGary Rogoff joined Synthesis in 1998 after spending 25 years in sales and sales management, 19 with the same company.  Gary has a degree in marketing and a skill for handling details with consistency and accuracy.

Building on the core principles of Synthesis, Gary opened his own division: Operational Management. Gary has developed custom operational management systems for small and mid-size companies, tracking sales from contract to delivery with the focus on customer satisfaction.

He offers Sales Training Seminars, 5-Touch Point Marketing System™ training, ACT! training and accounting services. Gary is a golf enthusiast, car nut and avid wood-worker.

ImageHere are a few of the services offered by Synthesis, Inc:

ACT! Training (both 'Classic' ACT! and the latest version) - our specialty is one-on-one, at your office, at your computer.  We also offer group training sessions, remote training: InterACT!-ing™   and offer free email and phone follow-up support for our ACT! clients every weekday from 4:00 - 6:00 PM Central Time.  Call or email for a complete list of training options.

QuickBooks Pro, Peachtree Complete - ALL VERSIONS - Our accounting services range from training you how to utilize these programs to their maximum potential, helping bring a new employee up to speed, to actually doing the work for you.  Call if you would like training, or simply want someone to present you with a P&L that makes sense!  Some of our clients use us as a liaison between their CPA and their management team.  We speak the language of the business owner, interpreting data to help you find ways to increase your profit margin, manage job costs and improve your bottom line.

Operations - Administrative or sales, office management or retail - if the paper or the communication is not flowing, the customer is not served.  We can analyze your current system of paper flow and suggest or implement systems that are designed to speed productivity.  Barbara builds on her 20+ years of office management, Gary on his 25+ years of sales management.  But more importantly, they build on what has worked in over a dozen years of offering this service to Synthesis clients.

Payroll Services - Complete payroll management from cutting the check to filing all required tax reporting.

5-Touch Point Marketing System™ - If you don't know where you're going, how are you going to get there?  This system places your company in front of a cold prospect 5 times over a series of four weeks, with five guided 'touches'. It is considered by most to be painless cold calling! In true Synthesis fashion, you are provided a turn-key sales operation that has garnered a 19% increase in new money for Synthesis over a four-month period! Turn your prospecting into a tangible, measurable, consistent operation! Click here for a free demo.

Bottom Line - We are the Left-Brain for Creative Right-Brain Thinkers!  Our customers range from corporations to small business people to one-man (or woman) operations.  We tailor our knowledge and abilities to your current work situation.  Contact us for further information.

 
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