Synthesis, Inc. - Synthesis, Inc. - Administrative Support for Creative People
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Consultants focus on strategy, the big picture, giving your business a global perspective.
Synthesis actually handles the work that results from this strategy!
Sales & Marketing Tips
What is this? And do I need it on my website?
I’m oftened asked about certain things that appear on a client’s website. They don’t recognize it and initially ask for it to be removed. However, once they learn what it is, they realize they want it to stay. Here are five items I’m frequently asked about.
Why Your Website is Like a Car
Though it’s called your ‘home’ page, your website is more akin to your car. Here’s why…
It requires regular maintenance
If you ignore a car it eventually gets reclaimed by its environment – the air seeps out of the tires, the paint job oxidizes and the body is eaten away by rust.
What does this look like on a website? Well, the code of your website stays the same – but the environment might change. Every website is viewed through a browser (Like Internet Explorer or Firefox) – and browsers often upgrade how they read information. A new browser may read deprecated (or outdated) code differently – therefore displaying your page differently.
The 3 Spammers You Meet on a Blog
If you read the comments section of a blog or major news site you’ve probably seen the spammers that blatantly advertise websites showing you how to work at home or promising to help you find a millionaire partner. But there are a few more subtle approaches being used that might slip past the quick glance. Here are the three biggest types of spam comments you’ll find on blogs (using real world examples I’ve found while assisting clients with their blogs!).
The Message Never Changes
The most frequent question we get asked at Synthesis is, “How can I grow my business?” One reason we get asked is folks know I started the business 18 years ago in a spare bedroom with a $1600.00 Compaq computer – state of the art with 40 mg of ram and hard drive! That, and a determination my business would pay its own way.
Gary and I both had corporate jobs but when I got the idea to offer ‘left-brain service to right-brain creative thinkers’, I knew the only way to begin was, well, to begin. I poured through the Yellow Pages and targeted the right-brainiest people I knew: photographers and artists.
At that time, I faxed letters of introduction, (cheaper than mail and email was not as common.) I also spread the word through family and friends; and every job I earned, I finished on-time and in- or under-budget. My first year I netted a profit of $172.86. We’ve been consistently profitable ever since through consistent, intentional growth.
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