Consultants focus on strategy, the big picture, giving your business a global perspective.
Synthesis actually handles the work that results from this strategy!
Is your company making progress? Comparative Profit & Loss’s are the best method to determine whether you are gaining, holding or losing ground. Although most P&L’s give you a year-to-date figure, with an option to do a 2-year comparison, sometimes it’s better to look at a 3-month comparison, drilling down into the particular months and percentages:
Start by creating a Standard Year-to-Date Profit & Loss Statement:

One of the great things about ACT! is its ability to be customized – you can easily add fields that are meaningful to your company. Every field you enter, you can ‘look up’ by. This can be important when you narrow your database to a specific targeted search, such as all Prospects in the state of KS who are 5-Touch owners:

However, as you build your layout, ACT! automatically numbers these fields in the order of creation in your layout.

I have been very lucky in my career. For the most part, I have had terrific bosses: men who knew the product, the business and how to sell. I started with Champion Spark Plug Company (privately owned at the time by the Stranahan family); Champion acquired Anco Wiper Blade; then merged with Cooper Industries and finally the entire conglomeration was taken over by Federal Mogel.
I made it through management transitions, new product roll outs, software switches, and increased paperwork. There was no time to relax; always something new to learn. It was controlled chaos and we STILL had to make our quotas (plus 10%).
Turns out this was great training to become VP of Synthesis, Inc. As Operations Manager, my responsibilities include (and as they say on Job Descriptions–not limited to–) Sales Director, Purchasing Agent, Controller and Production Manager. Oh, I also carry a book of business with quotas that need to be met (plus 10%).
I had a client recently ask for an analysis of Labor Costs vs. “Covered” Labor Costs. In other words, several of their management personnel are invoiced for the cost to employ their assistants. The Big Boss wanted to know how much was covered vs. how much remained overhead burden.
Easily done! First, run a Payroll Summary for a certain time frame (I used the first 4 months in 2010):
June – that time of year when you are facing forward while wondering where the first half of the year WENT!
Our sales manager loves June. It gives him enough data to track our client activity and enough time to turn it around if we need to step it up.
Here’s how you can find contacts in your database that have NOT been contacted in the first six months of the year (or any timeframe):
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Do you have access to the #1 Contact Management Program in America but can't make it sing?
We can! We have used ACT! since its 2nd ACT! version and credit this program with growing our business exponentially over the years.
Know where your money is with accurate, concise, readable reports that reflect your specific business categories and requirements.
Allow us to organize a simple yet effective financial system.
Consultants are excellent at helping teams coordinate their efforts so everyone in the company is heading in the same direction.
It's the implementation of that strategy - the consistent 'doing-ness' of sales - where Synthesis provides support.