Barbara Rogoff opened the doors of Synthesis in 1994 with one client and a great idea: give high-touch detailed service with integrity and consistency. Prior to Synthesis, Barbara spent twenty years in corporate environments working for three visionaries in private, government and non-profit sectors. Now she heads a team of people who continue supporting all three industries through back-office support.
Building a business by organizing office space, database and financial systems, Barbara’s team has a niche market serving restaurants, construction and any size small business. From the solo-entrepreneur to the larger multi-million dollar firms, Synthesis Inc. serves their clients by offering Synthesis Executive Assistants to serve all your back office needs and all levels of accounting.
Barbara has a Business Finance degree with a Masters of Divinity, but her best education comes from owning her own business for over twenty years. Contact her to ask about accounting or Synthesis Executive Assistants – everyone on her team works hard to help you become more organized, focused and successful.
After spending 25 years in sales and sales management (19 with the same company) Gary Rogoff joined Synthesis in 1998. Gary took over the operations of the company and was asked to direct the business growth in a more targeted manner. Gary is known for distilling all information down into three reports for ‘success at a glance’ – both in sales and production. His Monday morning sales meetings are legendary – he can keep the finger on the pulse of Synthesis by asking 25 people to submit 3 reports – their prospect list, their sales funnel and their next week’s itinerary. Within an hour, he manages the direction of the team and ensures all prospective sales are geared to closure. This consistent leadership is a hallmark of Gary’s contribution not only to Synthesis, but to clients.
Although his role is more ‘behind the scene’ everyone agrees it is Gary’s quiet, consistent leadership that has taken Synthesis from a home-based business to a Virtual Team with a global client base. His nickname is ‘man of few words’.
- Accounting and Bookkeeping – Our accounting services range from training personnel to utilize QuickBooks to it’s maximum potential, helping to bring a new employee up to speed, to actually doing the work for you. Call if you would like training, or simply want someone to present you with a P&L that makes sense! Some of our clients use us as a liaison between their CPA and their management team. We speak the language of the business owner, interpreting data to help you find ways to increase your profit margin, manage job costs and improve your bottom line.
- Synthesis Executive Assistants – Pro-active professionals working consistently on your behalf with one objective in mind: business growth through administrative, marketing & database management. Planning a workshop or special event? Can’t find what you need when you need it? Considering a targeted marketing campaign? As the month progresses, acting pro-actively on your behalf, SEA’s will make suggestions to enhance your administrative and marketing efforts, ensuring that every hour committed is an hour spent promoting the growth and organization of your company.
Bottom Line – We are the Left-Brain for Creative Right-Brain Thinkers! Our staff supports corporations, small business people and one-man (or woman) operations. We tailor our knowledge and abilities to your current work situation. Contact us for further information.