The most dreaded word to many sales people is not the rejection word of “no” but the feared phrase “make some cold calls!” “No, don’t force me to do that!”
is the typical response. Rich explores and explains this often-misunderstood, and sometimes poorly executed, professional process of generating new business. Learn the best practices for effective cold calling and understand why this skill is important to you and your future success! | 
Complete Cold Calling
Before becoming President of 20/20 Marketing, Rich served as Senior Vice President and Director of Marketing of UMB Financial Corporation. Rich has held senior level marketing positions with ITT Corporation, Montgomery Ward Corporation, FMB Corporation and Caterpillar Corporation. Rich is a performance improvement speaker who also consults, and writes.
